Creative Advertising Agency of Premium Brand Marketing based in Frankfurt
With 25 years of experience, we have a deep understanding of premium brands to create custom solutions. We help our clients to make a powerful impact through their visual appearance by developing and executing marketing and design strategies that captivate enduring connections with their target audience. We are committed to reliability and punctuality—no matter how complex or unconventional the project, we guarantee to make it happen and deliver on time, every time.
WHO. WE. ARE.
PAP is a trusted advertising agency in Frankfurt specializing in premium brand marketing and custom design solutions. With over 25 years of experience, we have a deep understanding of luxury brands, enabling us to develop and execute impactful marketing strategies that showcase compelling visual designs. Our approach ensures long-lasting connections with your target audience by delivering high-quality, results-driven campaigns tailored to your brand’s needs.
Known for our end-to-end project management, we expertly guide clients from initial concept to final execution. As a three-time award-winning agency, we exemplify our commitment to quality and innovation. From the first sketch to the last screw, we collaborate closely with clients to achieve exceptional results, demonstrating our dedication to excellence every step of the way.
We prioritize aesthetics and quality production, building lasting relationships with top brands since our establishment in 1999. As the lead agency for OMEGA Watches Germany, we set high standards in the industry. Our extensive portfolio includes successful collaborations with prestigious global events, such as the Olympic Games, showcasing our ability to deliver excellence on a grand scale.
We are committed to reliability, punctuality, and precision—no matter how complex or unconventional the project, we guarantee on-time delivery and outstanding results every time.
SERVICES. WE. OFFER.
Communication Design | Creative Advertising
At PAP, Communication Design and Creative Advertising form the core of our approach to creating visually engaging and impactful campaigns. We ensure that every design element aligns with your brand’s voice, enhancing its identity across both digital and physical platforms. By developing innovative campaigns that resonate with your target audience, we help build lasting emotional connections and drive consumer engagement. Whether through digital media, print advertising, media campaigns, or other channels, our creative solutions help elevate your brand resulting in higher conversion rates and visibility.
Premium Brand Marketing | Content & Digital Marketing
We elevate high-end, luxury brands through bespoke content and digital marketing strategies emphasizing exclusivity and quality. We create customized marketing campaigns that resonate with target consumers, positioning brands to stand out in competitive markets.
We create tailored marketing solutions that align with your brand’s identity, focusing on high-impact digital content, targeted social media marketing, and strategic brand storytelling. Our approach builds long-lasting brand loyalty, fosters consumer engagement, and drives sustainable growth—ensuring your brand reaches its highest potential and maintains a leading position in the luxury space.
By partnering with PAP, your brand benefits from innovative marketing strategies that attract and retain discerning customers, helping to solidify your brand’s presence in the premium market.
Brand Development and Strategy
We help businesses create strong, memorable brands; from defining brand positioning to designing consistent visual identities and messaging, we provide a holistic approach to brand creation. At PAP, we ensure every aspect of your brand aligns with your business goals, fostering growth, recognition, and long-term success.
Out-of-Home (OOH) Advertising
OOH Advertising is a powerful way to increase brand visibility and engage customers in high-traffic areas. At PAP, we create billboards, posters, and digital displays that capture attention and drive consumer action. Our OOH campaigns are strategically placed to ensure maximum reach, delivering your message to the right audience at the right time.
Point-of-Sale (POS) Design | Product Display & Shop-In-Shop System Design
At PAP, we offer expert Point-of-Sale (POS) design services that focus on creating impactful product displays and custom Shop-In-Shop (SIS) systems tailored to enhance the retail experience. Our team works with globally recognized brands such as OMEGA Watches, BP, Adidas, Blancpain, Fischer, and Alpina to deliver innovative, high-quality POS solutions that effectively showcase products, increase brand visibility, and attract consumer attention.
Whether you’re looking for POS displays for retail environments, in-store displays, showrooms, exhibition booths, or office interiors, we provide customized design solutions that align with your brand’s identity. From creating eye-catching window displays seen by millions to building fully immersive branded environments, our designs merge functionality with aesthetics, ensuring your brand stands out in the competitive retail market.
PAP’s POS and SIS design services are developed to drive customer engagement, boost sales, and reinforce brand identity. Our expertise in product display design ensures that your products are showcased in a way that maximizes consumer appeal and promotes brand loyalty.
By choosing PAP for your POS system design, you’re investing in innovative, custom-made solutions that elevate your brand’s presence and create a lasting impression on customers.
Print Media Design (Magazines/Newspapers)
Our Print Media Design services include creating high-impact advertisements that feature some of the world’s most renowned celebrities, enhancing brand visibility and engagement. In collaboration with OMEGA watches, we’ve worked on worldwide campaigns that showcase their iconic brand ambassadors such as George Clooney, Nicole Kidman, Daniel Craig, and Kaia Gerber. These visually compelling ads, appearing in top-tier publications like Vogue, Harper’s Bazaar, GQ, InStyle, Gala, and Elle, elevate both the brand and its ambassadors, creating a lasting impression. With extensive experience in print advertising, PAP secures premium placements in the world’s top publications, delivering results that elevate your brand’s market presence globally.
Custom Design Solutions | Premium Decoration | Event & Exhibition Design
At PAP, we provide custom design solutions for projects of all sizes, from intricate, detailed creations to large-scale, innovative designs. Our expert team collaborates with you to bring your vision to life, delivering personalized solutions that enhance your brand and make a lasting impression.
Specializing in premium decoration, event design, and exhibition design, we create unique, eye-catching displays for corporate events, trade shows, and branded environments. Our custom design solutions focus on quality, innovation, and functionality, ensuring they create memorable experiences, and leave a lasting impression, while delivering exceptional results.
PAP – THE BRAND is specialized in communication design for top brands, utilizing graphic and interior design, film editing, 3D product modeling, copywriting, as well as executing campaigns from sketch to production.
AWARDS. WE. WON.
We are proud to highlight the dedication of PAP – THE BRAND to delivering top-tier design solutions that enhance brand experiences.
We’ve won the German Brand Award 2023 in ‚Excellence in Brand Strategy and Creation‘, the Red Dot Award 2023 in ‚Brands & Communication Design‘, and the German Design Award 2024 in ‚Excellent Architecture‘ – and we’re over the moon about it!



AWARDS. WE. WON.

We are proud to highlight the dedication of PAP – THE BRAND to delivering top-tier design solutions that enhance brand experiences.
We’ve won the German Brand Award 2023 in ‚Excellence in Brand Strategy and Creation‘, the Red Dot Award 2023 in ‚Brands & Communication Design‘, and the German Design Award 2024 in ‚Excellent Architecture‘ – and we’re over the moon about it!


