Bringing your vision into reality, from the first sketch to the last screw.
At PAP, we specialize in end-to-end project management, guiding clients from the initial concept to final execution with precision and creativity. Our commitment to delivering exceptional results has earned us prestigious awards, including the German Brand Award 2023 for Excellence in Brand Strategy and Creation, the Red Dot Award 2023 for Brands & Communication Design, and the German Design Award 2024 for Excellent Architecture. From the first sketch to the final screw, we collaborate closely with our clients to bring their vision to life, showcasing our dedication to quality, innovation, and excellence every step of the way. Let us turn your ideas into award-winning projects.
OUR CREATIVE PROJECTS
Bringing your vision into reality, from the first sketch to the last screw.
At PAP, we specialize in end-to-end project management, guiding clients from the initial concept to final execution with precision and creativity. Our commitment to delivering exceptional results has earned us prestigious awards, including the German Brand Award 2023 for Excellence in Brand Strategy and Creation, the Red Dot Award 2023 for Brands & Communication Design, and the German Design Award 2024 for Excellent Architecture. From the first sketch to the final screw, we collaborate closely with our clients to bring their vision to life, showcasing our dedication to quality, innovation, and excellence every step of the way. Let us turn your ideas into award-winning projects.
JAMES BOND 007
OMEGA | No Time To Die Advertising Campaign
BP
Shop-In-Shop System and Store Environment
WOMEN’S CAMPAIGN
OMEGA | Nicole Kidman, Kaia Gerber
iFLOW
Store Interior Design
OMEGA | QUALITY CAMPAIGN
Award Winner Advertising Campaign
MOON LANDING 50 YEARS
OMEGA Special Event Decoration
ADIDAS
Product Display Design
OLYMPIC GAMES
Worldwide Advertising Campaign featuring OMEGA Watches
OMEGA
Premium Event Decoration Concept
BP
Showroom Interior Design
JAMES BOND 007
OMEGA | Brand Campaign
BRANDING
Shopwindow Concept
GEORGE CLOONEY
OMEGA Speedmater ’57 Collection
OMEGA | SEAMASTER
Luxury Event Showcase Suite Design
OMEGA | „MY CHOICE“
Store Design – Retail Experience Area
GREEN FASHION
Lounge Area Interior Design
FISCHER
Product Display Design
INTERXION
Office Interior Design
NASA LEGEND | CHARLIE DUKE
OMEGA Moon Landing 50 Years
OMEGA | AQUA TERRA
Advertising Campaign, Out-of-Home
DAVOSA
Product Display Design
OMEGA | SEAMASTER
Merchandising Area Design
TOTEM
POS Exhibition Display
OLYMPIC GAMES
Event Decoration Design
OMEGA | AQUA TERRA
Advertising Campaign
BP
Shop-In-Shop System
JAMES BOND 007
OMEGA | No Time To Die Advertising Campaign
GEORGE CLOONEY
OMEGA Speedmater ’57 Collection
WOMEN’S CAMPAIGN
OMEGA | Nicole Kidman, Kaia Gerber
OMEGA | WINTER TALES
Festive Advertising Campaign
OMEGA | AQUA TERRA
Advertising Campaign
OMEGA | QUALITY CAMPAIGN
Award Winner Advertising Campaign
OLYMPIC GAMES
Worldwide Advertising Campaign featuring OMEGA Watches
NASA LEGEND | CHARLIE DUKE
OMEGA Moon Landing 50 Years
BP
Shop-In-Shop System
ADIDAS
Product Display Design
DAVOSA
Product Display Design
TOTEM
POS Exhibition Display
OMEGA | AQUA TERRA
Advertising Campaign, Out-of-Home
BRANDING
Shopwindow Concept
FISCHER
Product Display Design
JAMES BOND 007
OMEGA | Brand Campaign
MOON LANDING 50 YEARS ANNIVERSARY
OMEGA Special Event Decoration
BP
Shop-In-Shop System and Store Environment
GREEN FASHION
Lounge Area Interior Design
OMEGA | „MY CHOICE“
Store Design – Retail Experience Area
iFLOW
Store Interior Design
OMEGA
Premium Event Decoration Concept
INTERXION
Office Interior Design
OMEGA | SEAMASTER
Luxury Event Showcase Suite Design
BP
Grand Showroom Design
OMEGA | SEAMASTER
Merchandising Area Design
OLYMPIC GAMES
Event Decoration Design
BP
Showroom Interior Design
ADIDAS | PRODUCT DISPLAY DESIGN
Our custom Adidas product display features a clean, modern design that aligns with the brand’s contemporary aesthetic and strong market presence. Built to be highly functional, this versatile display can hold a wide range of Adidas products, including boxing gloves, water bottles, balls, and training equipment. Thanks to its durable construction and high-quality materials, the display is stable and capable of supporting heavy items without compromising safety or functionality. The sleek design not only showcases Adidas products effectively but also enhances the in-store shopping experience by providing easy access and a visually appealing setup. This resilient and well-crafted display reinforces Adidas‘ reputation for quality and performance.
BP | SHOP-IN-SHOP SYSTEM AND STORE ENVIRONMENT
Bierbaum-Proenen is a well-established brand of professional workwear, that has been present in the market since 1788. To make a significant difference in its marketing strategy, PAP has designed a new shop-in-shop system that elevates BP’s communication and performance to the next level. We have been working on the strategic improvement of B2C, including the design and creation of POS displays for store environments, from initial sketches to the construction of more than 150 stores.
BP | SHOP-IN-SHOP SYSTEM
PAP developed an award-winning SIS (Shop-In-Shop) system, creating a flexible retail experience tailored to Bierbaum-Proenen locations across multiple countries. Each element—from hangers to displays—was custom-designed, progressing from initial sketches to production and installation. Our product matrix allowed BP and partners to select different combinations, creating seamless in-store experiences. The easy-to-assemble pieces, supported by detailed instruction kits, ensured flawless execution. This bold, cohesive design elevated BP’s brand communication and market performance. The SIS system earned prestigious recognition, winning the German Brand Award 2023, the Red Dot Award 2023, and the German Design Award 2024.
MOON LANDING 50 YEARS ANNIVERSARY | OMEGA SPECIAL EVENT DECORATION
In 2019, the world celebrated 50 years since humanity’s historic first steps on The Moon. To mark this golden anniversary, OMEGA looks back on its own special role on board Apollo 11 and the legacy of the „Moonwatch„, which is still an inspiration for the brand today. Our team designed and produced special event decorations with unique displays, perfectly complementing OMEGA’s timeless elegance and innovation.
OMEGA AQUA TERRA | ADVERTISING CAMPAIGN, OUT-OF-HOME
PAP played a key role in executing the OMEGA Aqua Terra Shades campaign across various channels. We managed the design and production of print advertisements in prestigious magazines such as Vogue, Harper’s Bazaar, GQ, and InStyle. Additionally, we designed impactful OOH advertising through billboards, shop windows, and wholesale displays, ensuring consistent messaging and visual appeal. PAP’s contributions extended across all touchpoints, from high-profile media placements to in-store displays, creating a cohesive and immersive experience that brought the brilliance of the Aqua Terra Shades collection to life.
OMEGA „MY CHOICE“ | STORE DESIGN – RETAIL EXPERIENCE AREA
PAP designed an immersive OMEGA retail experience that brings the OMEGA „My Choice“ women’s campaign to life. This innovative store design celebrates exceptional women like Nicole Kidman, Kaia Gerber, Liu Shishi, and Lilly Singh, who embody the spirit of strength, elegance, and empowerment. The retail experience area is thoughtfully curated to reflect the brand’s luxury and timeless appeal, creating a captivating environment where visitors can connect with OMEGA’s iconic timepieces. Every detail of the showcase enhances the luxury retail experience, providing a seamless journey that highlights the empowering message behind OMEGA’s „My Choice“ Campaign. Explore this unique fusion of art, design, and craftsmanship with PAP.
OMEGA SEAMASTER | MERCHANDISING AREA DESIGN
Experience the world of OMEGA Seamaster like never before with a stunning retail merchandising area designed by PAP. From the initial concept to technical drawings and final set-up, every detail has been carefully designed to highlight the legendary Seamaster watches. Featuring iconic watches like Seamaster Aqua Terra, Diver 300M, or the pioneering Seamaster Planet Ocean Ultra Deep Professional, which made history in 2019 by reaching the deepest point on Earth. The immersive design highlights the depths of the ocean, with colors reflecting the Seamaster’s performance and luxury, capturing the essence of underwater exploration, and excellence in technology.
INTERXION | OFFICE INTERIOR DESIGN
PAP undertook a full-scale interior redesign of Interxion’s workspace, transforming over 400 m² of office, entrance areas, meeting rooms, kitchen spaces, restrooms, and common areas to reflect the company’s bold, modern, and innovative identity. We managed the entire process, from initial concept development and sketches to high-quality 3D visualizations and seamless production management; PAP enhanced workflow, collaboration, and comfort. By integrating strategic design elements, contemporary aesthetics, and functional improvements, we reshaped Interxion’s workspace experience, reinforcing its brand image and workplace culture.
JAMES BOND 007 | OMEGA BRAND CAMPAIGN
The PAP Team has been instrumental in the success of James Bond advertising campaigns in the German market since 2006. We executed OOH (Out of Home) advertising, impactful branding strategies, and the design of innovative shop window displays and POS (Point of Sale) materials, ensuring OMEGA’s presence balanced with the prestige of the Bond franchise. In addition to production and implementation, we contributed to the design of both print and digital media across online and offline channels. From engaging digital content to visually striking print ads and captivating shop displays, we ensured each campaign successfully elevated OMEGA’s brand image and resonated with German consumers.
OMEGA SEAMASTER | LUXURY EVENT SHOWCASE SUITE DESIGN
PAP developed a luxury event decoration concept for OMEGA Seamaster, designed to elevate brand communication and enhance the B2B experience for premium clients. Each element was created with precision, using premium materials and showcasing exceptional craftsmanship to reflect the timeless elegance of the Seamaster collection. PAP’s innovative design concepts created immersive environments that highlighted the collection’s key features and qualities. The personalized showcases provided OMEGA’s prestigious clients with a sophisticated experience, reinforcing the brand’s identity and creating a seamless connection between product and presentation. Our approach improved client engagement and enhanced sales communication, ensuring an unforgettable event atmosphere for OMEGA.
BRANDING | SHOPWINDOW CONCEPT
At PAP, we specialize in creating custom shop window concepts for wide range of stores, including jewelry, and luxury brands: OMEGA Watches, Swatch, Blancpain, Chopard, and more. Our bespoke window displays are designed to enhance brand storytelling and attract customers, blending elegance, innovation, and visual impact. These high-end showcases create immersive retail experiences, from dynamic Olympic Games displays to sophisticated watch presentations. Each concept is carefully designed to reflect the brand’s identity and elevate the in-store atmosphere while engaging passersby customers.
OMEGA | PREMIUM EVENT DECORATION CONCEPT
PAP elevated OMEGA Watches’ premium client experience through a luxurious event decoration concept that blends elegance, adaptability, and brand identity. Using OMEGA’s signature colors—red and gold—we designed a versatile, modular system tailored for various event spaces. Each element was crafted with precision and premium materials, ensuring a seamless integration of luxury and practicality. Our innovative approach allowed quick transitions between collections, enhancing the brand’s communication within sales environments.
The adaptable structure is mobile and portable and designed for easy transportation, offering smart packaging for maximum efficiency. This project improved OMEGA’s B2B appearance and enhanced the experience for premium clients, setting a new standard for jewelry event presentations. The result is an immersive, personalized showcase that reinforces OMEGA’s prestigious image while ensuring a smooth and impactful client journey at every touchpoint.
FISCHER | PRODUCT DISPLAY DESIGN
Fischer’s product displays and POS displays are created from the initial sketches to the final installation, ensuring a perfect fit for retail environments. Each display is engineered to enhance product visibility and customer interaction, driving engagement and sales. Produced with precision while ensuring on-time delivery, these displays offer a seamless solution for optimizing in-store performance.
iFLOW | STORE INTERIOR DESIGN
In collaboration with iFlow, a high-end outdoor sportswear brand, we designed a modern and functional store interior that perfectly highlights their premium products. The PAP team managed the entire process, from concept development and 3D visualizations to final execution, production, and installation. A custom shop-in-shop system was developed to showcase ski and outdoor apparel, creating an engaging, organized environment that optimizes customer experience and product visibility. The design also includes a 10-meter shop window that complements the store’s aesthetic, drawing customers in with its clean, impactful style. Through thoughtful spatial planning, premium materials, and strategic presentation, we delivered a sophisticated retail space that aligns seamlessly with iFlow’s brand identity, elevating both the shopping experience and the brand’s presence in the market.
BP | SHOWROOM INTERIOR DESIGN
Discover the BP Workwear showroom, uniquely designed by PAP from concept to completion. Our team developed every step, from the initial idea, 3D modeling, and technical drawings to production, delivery, and installation. The showroom’s interior and product display areas are created to enhance the brand’s market presence. With innovative solutions aligned with BP’s visual identity, PAP creates high-impact retail environments that elevate customer experience and drive sales. We always provide top-level alternatives that improve performance and the overall retail experience.
TOTEM | POS EXHIBITION DISPLAY
Totem’s POS exhibition display design for bicycles is strategically developed to maximize product visibility and create an engaging shopping experience. Each display is professionally crafted to highlight bicycles in an organized and visually compelling manner, encouraging customer interaction and driving sales. By blending functionality with sleek design, our solutions enhance the brand presence and optimize retail performance.
GREEN FASHION | LOUNGE AREA INTERIOR DESIGN
For the headquarters office, the PAP Team developed a sleek and sustainable lobby that reflects the brand’s forward-thinking approach to fashion and design. We handled the entire process—from initial concept, design, and technical drawings to production and delivery management—ensuring a seamless transformation from vision to reality.
The design balances modern minimalism with natural elements, creating a functional and inviting space that serves as a waiting area and an open-door meeting room. By integrating clean lines, warm textures, and eco-conscious materials, we delivered an interior that aligns with the brand’s identity and sustainability values.
DAVOSA | PRODUCT DISPLAY DESIGN
Our Davosa Watches display designs elegantly showcase each timepiece, made to highlight the brand’s precision and luxury. Ideal for shop windows or in-store setups, the displays feature sleek, modern lines, and unique elements like dynamic lighting, rotating mechanisms, or campaign video screens. All are presented in a dedicated compartment, drawing attention to each watch’s premium design, such as Swiss craftsmanship and timeless elegance. Designed to align with Davosa’s target audience, the display enhances brand visibility and creates a luxurious, engaging shopping experience that reflects the quality and prestige of Davosa watches.
OLYMPIC GAMES | EVENT DECORATION DESIGN
At the Paris 2024 Olympic Games, we designed and executed a premium event concept for OMEGA Watches, the official timekeeper of the Games. This prestigious occasion offered VIP guests and high-class customers a unique opportunity to explore and purchase in an immersive, Olympic-themed environment. Our team designed every element—from initial concepts and 3D visualizations to the final production—using high-quality materials to ensure a seamless, luxurious experience. Each design was meticulously tailored to reflect OMEGA’s brand identity while showcasing the Olympic Games through custom made displays and stunning visuals, all delivered on time and set up flawlessly.
OMEGA WINTER TALES | FESTIVE ADVERTISING CAMPAIGN
OMEGA’s Winter Tales Campaign is a festive season initiative that highlights the brand’s elegance and premium craftsmanship, featuring enchanting winter-themed visuals, limited-edition timepieces, and a refined storytelling approach that captures the magic of the holidays; the PAP Team proudly contributed to creating this luxurious and captivating celebration of the season’s spirit. Our collaborative efforts ensured that every element, from the design to the final production, embodied OMEGA’s signature sophistication and festive charm.
GEORGE CLOONEY | OMEGA SPEEDMASTER ’57 COLLECTION
The Omega Speedmaster ’57 Collection marketing campaign, featuring George Clooney at Lake Como, combines the actor’s iconic appeal with the watch’s rich heritage. Clooney’s presence in the stunning Italian location highlighted the timeless elegance of the Speedmaster. PAP played a key role in bringing this high-profile campaign to the German market, creating tailored retail displays and localized advertising strategies that effectively amplified its reach and engagement across the country.
JAMES BOND 007 | OMEGA NO TIME TO DIE ADVERTISING CAMPAIGN
Since 2006, we’ve had the privilege of partnering with the iconic James Bond franchise to create memorable advertising campaigns, starting with Casino Royale. These campaigns have embodied Bond’s unique mix of charm, sophistication, and daring nature, captivating audiences across the globe. Our collaboration with Quantum of Solace followed in 2008, continuing to reinforce the brand’s close association with one of the most enduring characters in cinema history. Each campaign, including Skyfall in 2012 and other significant Daniel Craig films, has highlighted OMEGA Watches in a way that mirrors Bond’s sleek, high-stakes lifestyle, making these campaigns as timeless as Bond himself.
WOMEN’S CAMPAIGN | OMEGA – NICOLE KIDMAN, KAIA GERBER
OMEGA’s “My Choice” campaign celebrates the strength and inspiration of influential women who have stood the test of time, featuring iconic figures like Nicole Kidman, Kaia Gerber, and Zoë Kravitz. The campaign highlights OMEGA’s commitment to cultivating empowering relationships with women, showcasing their elegance, resilience, and achievements. PAP played a key role in the execution of this impactful campaign, contributing to the design and production of key assets across various channels. With a focus on women’s empowerment and timeless elegance, the campaign reinforces OMEGA’s dedication to supporting exceptional women and their extraordinary journeys.
OMEGA | QUALITY CAMPAIGN – AWARD WINNER ADVERTISING CAMPAIGN
As a remarkable tribute to Swiss mechanical watchmaking, OMEGA’s Quality Campaign unfolds through the brand’s most iconic historical moments, celebrating the magic of precision engineering and unparalleled craftsmanship—this 2022 campaign showcases movements that redefine excellence. We contributed to capturing the essence of luxury and innovation in every detail.
OMEGA AQUA TERRA COLLECTION | ADVERTISIGN CAMPAIGN – ZOË KRAVITZ, EDDIE REDMAYNE, ZHOU DONGYU
The OMEGA Aqua Terra Shades campaign brings vibrant colors and elegance to the forefront, featuring brand ambassadors Zoë Kravitz, Eddie Redmayne, and Zhou Dongyu. The campaign highlights OMEGA’s craftsmanship and bold designs, capturing attention in both digital and physical spaces. PAP contributed significantly to the campaign’s success, ensuring its strong presence in the German market. Through expertly designed OOH (Out of Home) advertising, strategic branding, and captivating shop window displays, PAP helped amplify the visibility of the Aqua Terra Shades collection, making it a standout moment for OMEGA in the luxury watch industry.
NASA LEGEND | CHARLIE DUKE – OMEGA MOON LANDING 50 YEARS
PAP proudly contributed to Omega’s 50th Anniversary Moon Landing campaign by supporting its publicity efforts in the German market. As part of the project, our team skillfully edited the campaign video, enhancing its visual appeal while maintaining OMEGA’s iconic storytelling. Through strategic media placements and a localized approach, we helped amplify the campaign’s reach and engagement, ensuring the celebration of this historic event resonated with audiences across Germany.
OLYMPIC GAMES | WORLDWIDE ADVERTISING CAMPAIGN FEATURING OMEGA WATCHES
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