Your quarterly guide to the latest design trends, insights, and inspiration.
At PAP, we specialize in end-to-end project management, guiding clients from the initial concept to final execution with precision and creativity. Our commitment to delivering exceptional results has earned us prestigious awards, including the German Brand Award 2023 for Excellence in Brand Strategy and Creation, the Red Dot Award 2023 for Brands & Communication Design, and the German Design Award 2024 for Excellent Architecture. From the first sketch to the final screw, we collaborate closely with our clients to bring their vision to life, showcasing our dedication to quality, innovation, and excellence every step of the way. Let us turn your ideas into award-winning projects.
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Berlin – Rebranding, Transformation of a Brand
Rebranding goes beyond updating a logo or changing a slogan; it is a strategic process aimed at redefining a company’s positioning and enhancing its connection with its target audience. Companies undertake a rebrand for various reasons, including market expansion and repositioning to resonate with new demographics, adapting to industry changes…
admin13. Januar 2025
Frankfurt – A Journey of 25 years
This year marks a significant milestone for us here at PAP – THE BRAND. As we celebrate our 25th anniversary, we reflect on a journey filled with creativity, and innovation, that aligns with years of significant achievements in various fields. Over the past quarter-century, we have specialized in communication design…
admin13. Januar 2025
Tokyo – The Design of Functionality
Not only companies such as IKEA, and Braun but also, Bierbaum-Proenen (BP) is a functional workwear brand of modern efficient items and has been in the market since 1788. In today’s world, business organizations who are into marketing making, should remember the only axiom, of Design for Functionality. In the…
admin13. Januar 2025
The Moon – The Design of Time
As the Olympics draw near, our focus sharpens on the seamless dance between design and keeping time, and the way the evolution of keeping time, in practice and aesthetics, has allowed human kind to accomplish things beyond tracking sporting events. Such things like, going to: the Moon. “The sky has…
admin13. Januar 2025
Yakutsk – Designing Beyond Freezing
It’s cold enough to freeze car batteries and fish sold in open-air markets. Fuel, water, and sewage pipes create at times visually imposing geometric structures as they either rest on the streets or hover in the air. In the city center, the mild smell of gas from the overground pipes…
admin17. Dezember 2024
Dubai – The Need for Speed
The rapidly-emerging architectural structures that adorn Dubai's skyline come to the forefront, each building carefully shaped by the integration of computational fluid dynamics (CFD). This advanced technology brings precision to the design process, allowing engineers and architects to simulate and optimize fluid flow around towering structures, ensuring both aesthetic appeal…
admin17. Dezember 2024
PAP – THE BRAND – German Brand Award Winner 2023!
Our success at the German Brand Award was driven by our work on the SIS system, a versatile display system designed from scratch for BP. This project challenged us to create a system that could adapt to different spatial requirements and effectively showcase a wide range of products.
admin17. Dezember 2024
Paris – Designing in the Dark
Reilhac's restaurant, called Dans Le Noir?, was located in the heart of Paris and quickly became a popular destination for locals and tourists alike. Guests were led into a completely dark dining room by blind or visually impaired guides and served a surprise menu of gourmet dishes.
admin17. Dezember 2024
Iceland – Design for Sustainability
“Sustainability is being affected in the Arctic, because the Arctic is not only local, it is also global. It generates global challenges; it requires global solutions to address them.” And its health impacts the whole world. We're on the right track, as a planet, towards saving the Arctic from Black…
admin17. Dezember 2024
Frankfurt – An Escape to The Sound Dimension
Frankfurt is a global hub for commerce, culture, education, tourism and transportation. It also has a very rich history of electronic music stretching back to the late ’70s. "From then, and through the ’80s, the city was a backdrop for an experimental electronic music scene that primarily released on cassette…
admin9. Dezember 2024
