Dear Readers,

In this edition of our company digest, we embark on a fascinating exploration of the interplay between design and speed. The convergence of these elements is best demonstrated by one of the fastest growing cities on the global stage. What better way of igniting a harmonious symphony of design and velocity than by taking you to our next destination: Dubai, United Arab Emirates.

The rapidly-emerging architectural structures that adorn Dubai’s skyline come to the forefront, each building carefully shaped by the integration of computational fluid dynamics (CFD). This advanced technology brings precision to the design process, allowing engineers and architects to simulate and optimize fluid flow around towering structures, ensuring both aesthetic appeal and structural integrity. Dubai is already well-known for the tallest tower in the world, The Burj Khalifa, but I invite you to have a closer look at some other architectural wonders.

However, Dubai’s affinity for transformative design doesn’t stop with buildings. Another valuable way that CFD is used is for the imminent Hyperloop: a project that envisions a high-speed transportation system in which passenger pods travel through a near-vacuum tube at speeds close to or exceeding the speed of sound. This futuristic engineering aims to turn a two-hour drive from Dubai to Abu Dhabi into a 12-minute commute.

These narratives converge to reveal a tapestry where design, growth, and velocity intersect. Dubai’s rapid ascent as a global hub is not merely by chance, but a reflection of a mindset that prioritizes innovation and efficiency. It beckons us all to reflect on our own endeavors, encouraging a holistic approach where design is not just about aesthetics, but also about the pursuit of excellence in every facet.

Read on to learn more about what CFD is and its many intriguing uses.

Wishing you a successful start into the autumn season,

Metin Mirasyedi
Founder & Managing Director of PAP – THE BRAND