Today we would like to invite you to join our journey and discover our first destination: Frankfurt am Main. Frankfurt is a global hub for commerce, culture, education, tourism and transportation. It also has a very rich history of electronic music stretching back to the late ’70s.

„From then, and through the ’80s, the city was a backdrop for an experimental electronic music scene that primarily released on cassette tapes. Free from commercial intent or preconceived stylistic rules, the music captured on tape during this time is as pure as underground, experimental music can get, and it provided a springboard for artists that would go on to achieve great things.“

In honor of this authentic desire to create, we’ve made the theme of our first marketing & design digest around music and sound through the eyes of communication designers. We hope you enjoy this escape to the sound dimension and stay in touch to see where the PAP boat takes you next.

All the best,

Metin Mirasyedi

Founder & Managing Director of PAP – THE BRAND